| Competitive keyword analysis of top three domains within industry We identify the top converting keywords within an industry by performing a competitive analysis of three competitors that have the superior search engine marketing campaigns in place. This allows us to leverage years of trial and error within a matter of weeks. Detailed research to identify primary and secondary phrases Every search engine marketing campaign is based upon two sets of keyword phrases, primary and secondary. The primary terms are usually made up of a small set of 5-20 keyword phrases with significant competition. The secondary terms are a large set of 100-1000 keywords with less competition. Site hierarchy keyword matching based upon competition level The site hierarchy starts with the home page at the top and extends down the deeper you have to click into the domain. Each keyword phrase is assigned a score based upon the level of competition, and that allows us to place the keyword phrases in the best spot for optimal performance. Analytics and Tracking Installation of Google analytics if not already in place For our clients that are not using an advanced analytics program, we install Google analytics on every page within the domain. This allows us to see how everyone is getting to the client's website and how they are moving through the website. Review of past analytics and trends for all pages being tracked For the clients that have an existing analytics program in place, our search engine marketing experts review all past analytics for the domain. The review is designed to uncover existing trends that we can leverage for increasing traffic and conversions. Ongoing reviews of Google analytics During the search engine marketing services campaign, we are constantly reviewing the data that is coming in from the Google analytics program so that we can optimize the campaign as new trends are identified. Conversion Optimization Review of current pages that receive traffic By incorporating the data from the analytics review, we are able to identify which pages are the most valuable based upon several key metrics. As part of our search engine marketing services, a specialist looks at each page to identify areas that could be altered to increase the conversion rate. Identification of traffic flow influenced by layout Google analytics allows us to see the primary paths that visitors follow through the client's website. This allows us to take the same path and identify areas of the site layout that keep the visitors from converting to a lead or purchase. On Page Optimization Review of 17 primary elements that influence search rankings Here are the primary areas that we focus on, meta data, title tagging, header tagging, image tagging, content tagging, content development, latent semantic indexing, code minification, code organization, external file implementation, 301 redirections, url taxonomy, navigational taxonomy, site architecture, internal linking, anchor text implementation, and site usability. On page adjustments and additions to all pages After reviewing the primary elements for each page, we make adjustments and additions to the on page search engine optimization for the keyword phrase that is being targeted for that specific page. White Hat Linkbuilding Penguin safe linkbuilding techniques With the Google algorithm change that was made during the Penguin updates, it is very important that you choose a company that will use white hat linkbuilding techniques. We have always used white hat linkbuilding techniques that are Penguin safe. Review of current inbound link profile Every domain has an inbound link profile. We utilize the best program in the search engine marketing industry to identify the strengths and weaknesses of your link profile. This allows us to identify areas within your link profile that may be working against you in regards to the current Google algorithm. Controlled ramp up of quality links valued by search engines With today's search engine algorithms, it is important to have a steady monitored growth of inbound quality links. We focus our efforts on what the Google algorithm demands, which is quality over quantity. Social Signals Social media signals are increasing in value to search algorithms It is important to have pages within your domain that have been liked, retweeted, pinned, and plus oned. Social signals are the fastest growing element within all of the major search engine algorithms. Distribution to network of highly connected social media users Our company owns several niche communities that are made up of highly connected social media users. We strategically distribute pages to these users to create a wide distribution of social signals across the domain. Pinterest pin strategy of high value search engine links Pinterest has emerged as a dominant social signal over the past year. We have a specific ongoing strategy in place to increase the number of your pages that are placed across multiple pinboards within Pinterest. |
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SEO Tips :Indentification of Keywords
