Installation of Google analytics if not already in place.For our clients that are not using an advanced analytics program, we install Google analytics on every page within the domain. This allows us to see how everyone is getting to the client's website and how they are moving through the website.
Review of past analytics and trends for all pages being tracked.For the clients that have an existing analytics program in place, our search engine marketing experts review all past analytics for the domain. The review is designed to uncover existing trends that we can leverage for increasing traffic and conversions.Ongoing reviews of Google analytics,During the search engine marketing services campaign, we are constantly reviewing the data that is coming in from the Google analytics program so that we can optimize the campaign as new trends are identified.
Search Engine Analytics Conversion Optimization - By incorporating the data from the analytics review, we are able to identify which pages are the most valuable based upon several key metrics. As part of our search engine marketing services, a specialist looks at each page to identify areas that could be altered to increase the conversion rate.Google analytics allows us to see the primary paths that visitors follow through the client's website. This allows us to take the same path and identify areas of the site layout that keep the visitors from converting to a lead or purchase.
